Posts filed under ‘Social Media’
SEO is every e-marker’s buzz word. It’s talked about around water coolers the world over but does the mass market we really know what it’s talking about? What makes for effective SEO? Do I use Panda guidelines or Penguin? How much do I need to depend on Social Media?
Google changes the rules more than 500 times per year so is there really any measurable science to SEO success? The short answer is yes – you just have to know what you’re doing. No different than a stock broker. Someone immersed in the industry studying trends, evaluating risk and ultimately moving forward using proven methods. SEO is the exact same. Without dedicated support there’s just no sustainable way for the “weekend warrior” to generate results. To this end we engage our clients for SEO programs using dedicated experts. There’s just no other way to manage all the elements of the moving landscape to be effective. It’s not the easiest way, but it’s the only way to get measurable results.
Now consider this – Google’s new SEO platform (Penguin) regulates that a well optimized site is no longer enough. Google is looking for social engagement. Your site needs to advocate for your brand and get your consumer base engaged. The more they talk, the better your SEO. The interactive exchanges that people have with each other and with the brand–online–are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.
What does it all mean to the average business? It means that the days of the in-house “marketing” person are over. It’s no longer a jack-of-all-trades discipline. Businesses need to evolve and dedicate resources to branding, online development and effective marketing. It’s not about broad reach anymore it’s about effective reach. How are you engaging with your customers? How are they responding? What does it mean for your business?
It’s time to stop asking “How do I optimize my website” and start asking “How do I optimize my brand”.
Here’s a great read with a ton of more info: read more
Can you remember something funny? Humor can go a long way with social media. In fact, with most marketing humor is a great way to break through the clutter and make your message stand out. The major caution here is of course to keep your message in tact. How many times have we been telling friends or colleagues about a commercial or an ad we saw yet have no clue who the company behind it was. Don’t let the humor be the “only” thing people remember! You want to get them talking, but talking about YOU.
Here’s a great quick read about using effective humor in marketing.