Posts filed under ‘Interesting Facts’
Build strong business through Referrals
As consumers shift from the “I” mentality to the “WE” mentality with respect to online (and offline) commerce and marketing in general it’s vital to know who to trust when seeking recommendations. It’s no wonder Facebook is among the usual first outlets we use when seeking out something new. Put out a status update to the effect of “Hey, anyone know of a good so-and-so” and watch the replies come flooding in. People are very eager to share their hidden gems. Whether it’s a cleaning service or a dentist, people look to their inner circle when seeing out new products or services. We owe it to ourselves and our business to make sure we keep the referral networks alive and prosperous.
Here’s a great read about just that and how incentives work wonders in motivating the referral chain: http://www.emarketer.com/Article.aspx?R=1008416
Enjoy.
A whole New Era – MomPrenuers
2010 broke the record of moms needing (or wanting) to work and yet be there for their kids. More and more “momprenuers” are coming out of the woodwork thinking about their future as their kids grow up.
With Stroller Strides and Baby Genius being the top two momprenuer businesses, others do have extravagant success. The mothers of vision are tackling the business world determined to make their businesses a success.
It is proven that women, often moms, are more successful at a home based business or at entrepreneurship simply because it is the female nature to be the organizer. It also helps that women excel at multitasking.
So a tribute to mom’s – and especially “mompreneurs” and may success be with you all in 2011.
