Experts chime in on the vital importance of a “digital strategy” for businesses

June 20, 2011 at 3:29 pm Leave a comment

Over the years it’s been obvious how much we’ve all been impacted by the internet. Virtually anything you want, from information to entertainment, is a click away. This shift in market control has completely empowered the consumer and often left businesses reeling to try and “keep up with the times”. Spending now happens anywhere – not just in a retail store so it’s now more important than ever to make sure your brand experience has not only a presence online, but a good one.

Digital strategy used to mean “having a website”. In today’s reality it’s about the cohesive experience that meets and exceeds consumer expectations all while they comfortably sit on their couch. It’s about enriching their journey from inquiry to purchase to customer care. “Having a website” is no longer enough.

Your customers are now expecting online experiences.
They are no longer satisfied with “a website”.

Here is some incredible insight and food for thought from some of the leading market research firms in the world.

http://mashable.com/2011/06/09/digital-experience-strategy/